Debbie Weil’s BlogWrite for CEOs
List of 67+ Big Brand Corporate Blogs
The industrious Peter Kim recently compiled a list of 159 social media marketing examples. I added to this 35+ examples of corporate social media posted to Mashable by Aaron Uhrmacher. I looked at the members list over at the Blog Council. Perused the invaluable NewPR Wiki list of corporate blogs. And cross referenced the 58 entries on the Fortune 500 Business Blogging Wiki.
A few more lists (see here and here). Then I sifted through to create this list of 67-plus Big Brand* corporate blogs. I also included some large association, governmental and non-profit blogs. A few takeaways:
Most of these corporate blogs are written by multiple authors
CEO blogs by Big Brands are still rare (that’s for another list)
An increasing number of Big Brands have more than one blog
The blogs are being updated at least several times a month
These companies get it (although some of the blogs are edgier and more revealing than others)
Please help me curate (thanks to Peter Kim for the verb) the list by adding additional suggestions in the comments.
Big Brand Blogs
Accenture
Accuquote
Adobe (multiple blogs)
Amazon
American Red Cross
Avaya
Avis (UK)
BearingPoint
BestBuy (CMO blog)
Best Western
Bigelow Tea
Boeing (VP Marketing)
Chevron (event blog)
Cisco (12 corporate blogs)
Clorox
Coca-Cola
Delta
Dell (hands-down the winner as far as use of social media)
Edelman (and CEO Richard Edelman’s blog)
EMC
Facebook
Fandango
Fiskateers
Flickr
Ford?
Forrester Research (multiple blogs)
GE (Global Research)
Global Crossing
GM (multiple blogs)
Google
Graco
GSK
Harley-Davidson
Hitachi (multiple blogs)
HP (includes Communities)
IBM (one of the original corporate bloggers)
Intel
Intuit (multiple blogs)
Johnson & Johnson
Kaiser Permanente
KFC
Kodak (also here and here)
Kryptonite
Lenovo
LuLu
Library of Congress
LinkedIn
Marriott (CEO blog)
Mayo Clinic
Microsoft
Molson
McDonald’s (CSR blog)
Monster.com
Nike (also here and here)
Nokia
Oracle (multiple)
Patagonia
Pitney Bowes (CEO Mike Critelli’s blog)
Quicken Loans
SAP (multiple)
Second Life
Starbucks (more than a blog)
Starwood
Sun Microsystems (and CEO blogger Jonathan Schwartz)
Southwest Airlines (more than a blog)
Texas Instruments
Verizon
Walmart
Wells Fargo (4 blogs)
Whole Foods
Yahoo!
Yoplait (in French)
Xerox (multiple blogs)
Zappos (multiple blogs)
* My definition of Big Brand is somewhat arbitrary. Some of these are smaller, private companies or startups. Some are Fortune 50s. All are recognizable brands here in the U.S.
Thanks also to Mario Sundar, LinkedIn’s chief blogger and persistent chronicler of corporate blogging.
?Help! I Desperately Want to Blog and Make a Living at It?
I got the following email this week from a visitor to my site:
"I work as a writer-editor for the Dept. of Defense and serve as a Navy Reserve journalist. I desperately want to blog and start making a living at it. Can you spare some advice on the best place for me to start? I have never blogged, so this is completely new to me. Thanks in advance for the advice."
First, I have to say that it’s wonderfully refreshing to get this kind of question in late 2008. It’s easy to think that everybody is steeped in the use of social media, whether it’s Facebook, Twitter or blogging. They’re not.
Being as it’s almost 5 PM on Friday of Labor Day weekend I’ve just got a few minutes. Here’s the 30-second stripped-down answer. You might also find useful this updated Blogging 101.
Where to Start
Start your blog on TypePad (US $5 a month) or Wordpress (free). Use one of their nifty templates. The only thing you have to make a final decison on is the URL of your blog. Not the "name" but the URL people will type in to get to your blog.
So if you’re on TypePad, it’s best to choose http://yourname.typepad.com. On WordPress, it will be http://yourname.wordpress.com. That way your blog will come up first in search engine results when someone types in your name.
What to Read
You’ll want to read other blogs in the area you’re interested in. Start with Alltop or the new Blogs.com. Here’s a list of Milblogs on Alltop. And an index of Milblogs. (Although I don’t know if that’s what you want to blog about.)
How to Write Your Blog
One of my favorite resources is Copyblogger. Great tips on how to write compelling blog titles, etc. Another is ProBlogger. The free report I offer on my home page also has some good writing tips.
Will I Make Money?
Honestly, unless you’re a really really good writer, devote inordinate amounts of time and fill a unique small niche that inspires a passionate following… likely you won’t make more than spare change.
The bible of how to make money blogging is written by ProBlogger founder Darren Rowse: Secrets of Blogging Your Way to a Six-figure Income.
Good luck. And if you’re in the U.S., have a great holiday weekend - the last gasp of summer!
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