Archive for May, 2005

Business Blogging for CEOs

Sunday, May 15th, 2005


Debbie Weil’s BlogWrite for CEOs

Is Blogging Dead? Take Quick Survey

While I was out of town last week the Economist declared blogging not dead exactly… but different. And in October Wired said blogging was so 2004.

So thought I’d run a quick survey: Is Blogging Dead?

Kudos to CEO Mark Cuban for Blogging About SEC?s Charges of Insider Trading

Update: there are now 477 773 comments from readers on Cuban’s post, many saying "I support you" - others quite critical.

Kudos to Mark Cuban, CEO of the Dallas Mavericks, for posting the following on his blog today. Proves the point that you can almost always say something on a CEO or corporate blog — even if it’s to say that you can’t say much. In this case, by posting his attorney’s letter, Cuban is being open about the SEC’s charges of insider trading in 2004.  And his decision to contest the charges.

Newsfeed display by CaRP

15 ways to use RSS

Sunday, May 8th, 2005

TimYang from www.timyang.com lists 15 things you can do with RSS

Big media companies weigh blog marketing strategies

Sunday, May 8th, 2005

From Detroit News Technology;

Internet blog Engadget created a stir among digital game lovers when it wrote that Microsoft Corp.will give away thousands of its new Xbox video game consoles in a promotion with soda maker PepsiCo.

While neither company would respond to the report that first appeared in mid-April, dozens of gadget and video game blogs have picked up the item, speculating on everything from Microsoft’s marketing strategy to the number of sodas one would need to slurp to win in the bottle-cap contest.

The buzz about a product months before its official launch is but one example of why the world’s top advertisers and media moguls are plotting strategy for the quick-response, point-of-view world of blogs. But they may already be behind an emerging network of blogs that are building a business model from the grass roots up, industry experts said.

……

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser

Read the rest of the story here: