15 ways to use RSS
May 8th, 2005TimYang from www.timyang.com lists 15 things you can do with RSS
TimYang from www.timyang.com lists 15 things you can do with RSS
From Detroit News Technology;
Internet blog Engadget created a stir among digital game lovers when it wrote that Microsoft Corp.will give away thousands of its new Xbox video game consoles in a promotion with soda maker PepsiCo.
While neither company would respond to the report that first appeared in mid-April, dozens of gadget and video game blogs have picked up the item, speculating on everything from Microsoft’s marketing strategy to the number of sodas one would need to slurp to win in the bottle-cap contest.
The buzz about a product months before its official launch is but one example of why the world’s top advertisers and media moguls are plotting strategy for the quick-response, point-of-view world of blogs. But they may already be behind an emerging network of blogs that are building a business model from the grass roots up, industry experts said.
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As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.
Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser
Common Mistakes to avoid with a Blog
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All Rights Reserved. Copyright (C) 2005. Brandon Hong.
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If you’re new to the world of blogging, you should learn to avoid these five common mistakes with a blog.
1. Not allowing comments.
Without allowing comments, you can’t build rapport with your readers.
2. No profile or information about yourself.
Blogs can be used for branding. Let your readers know who you are in your profile, for example, what you do, how long you have been doing it etc.
3. No contact information.
This is the worst mistake you want to avoid. Let others know how to contact you, either through
fax, email or phone. If you’re a skilled professional such as a dentist you might want to list your office address too.
4. Not putting relevant information
If you want to use a blog as a marketing and business tool, then do put in relevant content
related to your niche market. If you just want to rant and ramble about anything under the Sun,
then this probably wouldn’t matter.
5. Using untargeted keywords in your blog title
Your blog can be turned into rss feeds, and the title of the blog is the keyword
that people will use to search for targeted content. If you want your feed to appear in the
search result, make sure you use targeted keywords in your blog title.
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Brandon is the author of the “Marketing Rampage with Blogs and RSS” Videos. He teaches online business owners strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.
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